Here's What's behind the name ONO made in the 191
Philadelphia - the birthplace of Independence and home to the 191. Why 191? All Philly zip codes start with 191. Why ONO? One-Nine-One
Best described as a gem with grit, Philadelphia is a city of neighborhoods filled with passionate people. In Philly we call this "Addytude". I am a born and bred, dyed in the wool Philadelphian- "MADE IN THE 191".
ONO made in the 191 was originally intended to service maker/sellers located in a 50 mile radius of Philadelphia. As my client list grew, I found myself working all over the country and internationally as well. So what to do with my brand story?
The one thing made in the 191 about my brand was me, so I revised my brand promise, mission, core competencies, etc. and focused the story on me. Even seasoned professionals have to flex and pivot. Maybe someday I'll tell you the story of my most recent making venture, RoxAnneLava.
"All roads in product sales lead to the selling space. In today's world that may be a Brick & Mortar floor, a trade or craft show booth, a pop-up, your website, social media, etc. Whichever you have, it is the place where your $ investment is presented AND where your $ return on investment (ROI) is received. If your sales space is under performing, your business is under performing. Let's identify obstacles and opportunities in YOUR sales space, implement immediate adjustments and create personalized, strategic solutions for YOUR long term success"--Anne
• A Community Focus - Strong ties in neighborhoods breed a strong community that understands we are stronger together than alone.
• We Have Your Back - Neighbors have your back and will stand behind you, supporting you all the way.
• A Great Work Ethic - Puritans had it and passed it on. This is a city of people who are not afraid to roll up their sleeves and dive into the fray. They stand by their work, give it their all and hold others responsible for their work as well.
• We LOVE the Underdog - In the shadow of New York City, Philadelphia is the quintessential underdog. Heck - New Yorker's think of our town as the 6th Borough (not).
• We keep it REAL - We tell you what we think no matter what. You'll know where you stand right away.
First and foremost, I'll tell you the truth. It is one of the greatest gifts anyone can give.
I believe that a strong community of Independent makers, manufacturers and retailers will result in a strong local, regional, national and global economy. To that end, I see my clients as partners. I will have your back. I will roll up my sleeves and give you my best effort. I will hold myself, my professional affiliates, and you responsible for our individual and collective work.
I believe in the team. Merchandising is the orchestration of many players to get an excellent product to the ultimate consumer. I am one of a rare breed with talents on both the creative and business sides. This allows me to partner with the best affiliates for each job to research, analyze, strategize, conceptualize, deliver and implement innovative solutions to your merchandising challenges.
I solve merchandising problems and identify areas of growth for your business and provide the tools and support for you to attain success.
I know how tough it is for an Independent to compete with corporate giants. Using a variety of knowledge, tools and techniques, I will help you create your personal road map to success.
Maryland Saddlery In-Store Merchandising
Anne Cecil is that wonderful mix of born teacher, who knows what artists and makers need to know, and experienced professional who knows what consumers want. It is truly a pleasure (approaching watching a good play) to hear her help creators shape their message and their product line. She is a go-to expert -- great for workshops, for one-on-one consulting, and for advice. It's a pity that there aren't a few more like her in Philadelphia. She's shrewd, generous, and extraordinarily funny.
"Anne Cecil is a thoughtful and compelling speaker who captures the attention of her audience by offering valuable information in an entertaining fashion. Anne has presented to a changing audience of small business owners and entrepreneurs and has never fallen short of receiving the highest rated feedback. She just has a knack for understanding the needs of her audience and delivering. Anne is held in high regard by our staff and our clients. She’s great!"
Anne is an engaging presenter who offers skilled recommendations and knowledgeable guidance to help you attain your business goals. After a session with Anne, we know you will look at your business from a new perspective
All is going well we are about 90% complete with the re-merchandising of all seven stores. The signage is almost there it’s a work in progress but we’re moving closer. And we have seen an uptick in sales. Thanks for all your help
Anne Cecil offered me an entirely new way of looking at marketing my product to both the individual customer and the merchant. With minor adjustments to my product and price structure my sales increased dramatically.