An internationally recognized expert, seasoned speaker and educator with nearly 40 years of Merchandising experience, Anne Cecil presents a variety of topics that teach YOU the Art & Science of Merchandising, orchestrating your selling space with your brand, product, marketing and promotions to maximize sales.
"Selling SPACES are the CENTER of the product sales universe. The purchase happens here. All other merchandising activities orbit the space. Understanding your space will lead you to buy (or make) product that more closely matches what your customers desire. Setting your floor strategically will give your customers the experience they crave. You can create a pathway that increases your customer engagement and encourages add on purchases. YOUR space WILL sell for you. "--Anne
One of the biggest challenges for INDEPENDENT, Museum, and Institutional Retailers & Artisans is not knowing how to effectively leverage the sales floor. Anne will show you the system that will work for you. Anne has been a repeat speaker for the American Equestrian Trade Association (AETA), The Enterprise Center, The Corzo Center for the Creative Economy, the Museum Store Association and Drexel University's Alumni Association. She has spoken to a variety of business associations, community development corridors, as well as, regional, national and international academic and business conferences.
Anne Cecil is that wonderful mix of born teacher, who knows what artists and makers need to know, and experienced professional who knows what consumers want. It is truly a pleasure (approaching watching a good play) to hear her help creators shape their message and their product line. She is a go-to expert -- great for workshops, for one-on-one consulting, and for advice. It's a pity that there aren't a few more like her in Philadelphia. She's shrewd, generous, and extraordinarily funny.
Anne presents key takeaways from her session
Anne shares examples from her professional experience
Anne interacts with the audience throughout the session
All roads in retail lead to the sales floor. It is the place where your $ investment is presented AND where your $ return on investment is received. If your sales floor is under performing, your business is under performing. A properly presented store from front to back and top to bottom invites the customer to stay, engages the customer's five senses and entices the customer to shop. When correctly set, the floor will provide product education and build a sale. We know the deeper the customers go + the more they see and touch + the more time they spend in the store = the more they will buy. And if we set related products in a logical order, the floor will build a sale to increase the total amount spent by each customer.
-How to turn display into dollars
-How to leverage the human habits of shopping
-How to create a path that draws the customer through every inch of your store
-How to arrange merchandise to build sales
-What to do with your cash wrap
-Simple, cost- effective fixes you can implement immediately
Your sales floor must accommodate so much more than product to meet today’s customer expectations. In this session we will discuss the functions your retail store must integrate on the sales floor to provide an engaging, pleasant, and successful shopping experience for the customer, while delivering sales and margins that provide a profit for you.
-What Customers say Retailers MUST do better
-Why, How & Where customers are shopping
-How to create a flexible, blended space to meet