An internationally recognized expert, speaker and educator with nearly 40 years of Merchandising experience, Anne Cecil presents a variety of topics that teach YOU the Art of Merchandising, orchestrating your selling space with your brand, product, marketing and promotions to maximize sales.
"Selling SPACES are the CENTER of the product sales universe. The purchase happens here. All other merchandising activities orbit the space. Understanding your space will lead you to buy (or make) product that more closely matches what your customers desire. Setting your floor strategically will give your customers the experience they crave. You can create a pathway that increases your customer engagement and encourages add on purchases. YOUR space WILL sell for you. "--Anne
One of the biggest challenges for INDEPENDENT Retailers & Sellers is not knowing how to effectively leverage the sales floor. Anne will show you the system that will work for you. Anne has been a repeat speaker for the American Equestrian Trade Association (AETA), The Enterprise Center, The Corzo Center for the Creative Economy. She has spoken to a variety of business associations, community development corridors, as well as, regional, national and international academic and business conferences.
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Anne presents key takeaways from her session
Anne shares examples from her professional experience
Anne interacts with the audience throughout the session
All roads in retail lead to the sales floor. It is the place where your $ investment is presented AND where your $ return on investment is received. If your sales floor is under performing, your business is under performing. A properly presented store from front to back and top to bottom invites the customer to stay, engages the customer's five senses and entices the customer to shop. When correctly set, the floor will provide product education and build a sale. We know the deeper the customers go + the more they see and touch + the more time they spend in the store = the more they will buy. And if we set related products in a logical order, the floor will build a sale to increase the total amount spent by each customer.
-How to turn display into dollars
-How to leverage the human habits of shopping
-How to create a path that draws the customer through every inch of your store
-How to arrange merchandise to build sales
-What to do with your cash wrap
-Simple, cost- effective fixes you can implement immediately
Independent retailer core values are most often grounded in providing face-to-face, human customer interactions. Often local, they provide a sense of community and offer an in-store experience primed to meet customers’ social needs, however, they must still work to remain competitive. Media would have you think that all the solutions lie in leveraging Big Data. Requiring a dollar and time investment is a huge barrier to entry for the small independent. All is not lost! You ALREADY have Big Data at your fingertips. AND YOU have experience. You have all the tools necessary to compete with the Bigs AND succeed..
-What Big Data is
-What the problems are with Big Data
-What alternatives there are to Big Data
Your brand is your baby and like any good parent you need to guide it through life.
-What a brand is
-Who determines your brand
-How to tell and manage a brand story
-How to leverage your tactics for a long, healthy existence
When you started out a few ads strategically placed, a good rep and a couple of trade shows were all you needed. But with the advent of social media, sales strategy and customer communication has changed dramatically. We've moved from a one-sided "push" model to 2-way, 24/7 conversation.
-How to create a dialog with your end users
-How to convert your customers into fans
-How to leverage social media to find new customers
-How to create strategic partnerships where everybody wins