Hire Anne for Your Next Event

All roads in retail lead to the sales floor. It is the place where your $  investment is presented AND where your $ return on investment is  received. If your sales floor is under performing, your business is  under performing. A properly presented store from front to back and top  to bottom invites the customer to stay, engages the customer's five  senses and entices the customer to shop. When correctly set, the floor  will provide product education and build a sale. We know the deeper the  customers go + the more they see and touch + the more time they spend in  the store = the more they will buy. And if we set related products in a  logical order, the floor will build a sale to increase the total amount  spent by each customer.

You'll Learn:
-How to turn display into dollars
-How to leverage the human habits of shopping
-How to create a path that draws the customer through every inch of your store
-How to arrange merchandise to build sales
-What to do with your cash wrap
-Simple, cost- effective fixes you can implement immediately
-And MORE..

Independent  retailer core values are most often grounded in providing face-to-face,  human customer interactions. Often local, they provide a sense of  community and offer an in-store experience primed to meet customers’  social needs, however, they must still work to remain competitive. Media  would have you think that all the solutions lie in leveraging Big Data.  Requiring a dollar and time investment is a huge barrier to entry for  the small independent. All is not lost! You ALREADY have Big Data at  your fingertips. AND YOU have experience. You have all the tools  necessary to compete with the Bigs AND succeed..

You'll learn:
-What Big Data is
-What the problems are with Big Data
-What alternatives there are to Big Data
And MORE...

Your brand is your baby and like any good parent you need to guide it through life.
You'll learn:
-What a brand is
-Who determines your brand
-How to tell and manage a brand story
-How to leverage your tactics for a long, healthy existence
-And MORE...

When you started out a few ads strategically placed, a good rep and a  couple of trade shows were all you needed. But with the advent of  social media, sales strategy and customer communication has changed  dramatically. We've moved from a one-sided "push" model to 2-way, 24/7  conversation.
You'll learn:
-How to create a dialog with your end users
-How to convert your customers into fans
-How to leverage social media to find new customers
-How to create strategic partnerships where everybody wins
And MORE...